How to Use Social Media for Small Business Essay - 1229 Words

Using social web is probably the most cost effective marketing tool available that allowed businesses to manage brand reputation, advertise, served customer, broadcast, and network (Fine, 2010). The social media has become a widespread phenomenon and global trend because of the popularity of Twitter, Instagram, Pinterest and Facebook (Hinchcliffe Kim, 2012). In the recent study conducted by LinkedIn, 94% of small businesses use social media as a marketing tool and 49% use it for research to grow business (Weiss, 2014). The social media maybe cheap but it is not easy to implement. Many small business owners still hesitate to implement it because of lack of knowledge. Small business owners also fear the cost of time to be invested in†¦show more content†¦Listening to existing conversations, learning who and what the customers are talking, and joining the conversations (Hinchcliffe Kim, 2012). In the end, people, friends, customers, and vendors still crave face-to-face commun ication, and small business owners should use social media to accomplish this craving. 2. Have a realistic expectations For a small business to be successful with social media, it is vital to have realistic expectations. Small business owners should not expect that social media is a solution for a failing business. It usually will take some time to develop strong relationships with the customers and audience. In addition, small business owners who are just starting should start small. Small business owners should find out where the customers gather: Twitter Facebook, LinkedIn— or maybe even YouTube (Simonds, 2013). Another way to be successful in using social media is being realistic on the timing of answering or postings comments in the social media. Generally, the best time of the day to check social media is before or after dinner time. This is the typical time when most people check their social media especially for working individuals (Lee, 2014). 3. Use appropriate and effective channels Many of small business owners thinks that they need to be everywhere in social media – this is a mistake. Creating an effective social media does not mean that they need to be in all social mediaShow MoreRelatedModern Technology In Business Essay1571 Words   |  7 PagesTechnology To Improve Small Business Advances in technology over the last couple decades have transformed the way small businesses work and communicate, enabling jobs to be completed faster, more effective and more efficient. Technology offers plenty of opportunities for small businesses to make things like marketing and managing a team easier. Small businesses can implement business technology and level the playing field with larger organizations. A growing number of small businesses rely on technologyRead More1.Area Of Research.. . 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However, small businesses are falling behind because even though they use these platforms personally, they wonder how these same tools used for entertainment, can be used to enhanceRead MoreHow Business Use Social Media Essay1200 Words   |  5 PagesHow Business Use Social Media? In the top we have discussed about why businesses use social media. And now we are going to describe how business should use social media. So there are some points were we need to focus on. a. To Connect to People: currently a large number of people using social media, so through social media a business can make relationships with their customers. The business can learn about customers and understand their need and behaviours, pertaining to the business utilising thisRead MoreWhy E Commerce Is Important For The Business1284 Words   |  6 PagesCo. is a small business that started as a one-person operation in a home. The company makes unique, handcrafted, functional pottery items. Now the business is growing and the company started to use a process called ‘Slip casting’. Now they can produce up to 100 items per day. The equipment are really expensive. The items are sold at good price and they also have small number of customers around the world. So as a growing company, marketing is really an important factor for the business and in today’sRead MoreSocial Media as a Business Tool1762 Words   |  7 Pagesï » ¿Social Media as a Business Tool: In the digital age that is a major characteristic of the modern society, people are increasingly using social media as the major means of communication. Social media is used for communication because people have continued to leave conventional media in favor of the new revolution in communication. As engaging with social media has become a major characteristic in the modern day culture and working environment, the popularity of social media is a huge businessRead MoreMarketing Is A Key Activity For The Survival And Success Of A Business1657 Words   |  7 Pagessurvival and success of a business. Businesses today have more marketing opportunities than ever (Bresciani Eppler, 2010). In small businesses, marketing relies heavily on word of mouth recommendations for customer acquisition.Today’s economy, distinguished by relationships, technology, and networks, favors some of the characteristics of SMEs (Walsh Lipinski, 2009). Utilizing social network sites to market is extremely inexpensive as well as effective. Social media enables small businesses to overcome

Best Buy - the Importance of Organizational Culture and...

Best Buy - The Importance of Organizational Culture and Change Organizational cultures that can be a liability to an organization include those that create barriers to change, create barriers to diversity or barriers to mergers and acquisitions. (Robbins, S. P. 2011) Organizational cultures are also good for change and revitalization of a company. This paper will provide background information on Best Buy and the ROWE (Results-Only Work Environment) Program. This paper will describe the culture of Best Buy. This paper will also discuss the approach to organizational change that the ROWE program illustrates. This case has sources of stress and this paper will discuss the sources that are apparent in the case. Changes have occurred†¦show more content†¦Managers resisted the change more than other employees did. One manager had to accept that his style of managing was to treat his employees as unruly children. He felt that with the new program, these employees were not going to abide by the rules. Managers also did not think that hourly employees like administrative assistants should be a part of the ROWE program. In the manager’s way of thinking, administrative assistants had to be at their desks throughout the day in case a member of management needed them. Discuss the sources of stress that are apparent in the case. Despite all the good changes that the ROWE program generated, stress is still apparent. Change is difficult when certain behaviors are already a part of the daily routine. An employee who works in the finance department received a call from one of Best Buy’s suppliers. Apparently, he did not receive payment for the last order and threatened to stop delivery of any supplies until he received payment. If she stayed at work to resolve the problem, she would not be able to go home and attend to a personal matter. The new changes were difficult to adopt. The employee was part of the ROWE program and she was allowed to make her own work schedule and leave, if necessary, without anyone judging her. The employee knows she could handle both matters just not inShow MoreRelatedOrganizational And Hr Management: Best Buy Case Study Essay1406 Words   |  6 PagesCase Study of Best Buy, Inc. Best Buy’s History Main Characters: Best Buy is Minneapolis-based and is North Americas leading specialty retailer of consumer electronics, personal computers, entertainment software and appliances. Throughout Best Buys 37-year history, the company has maintained the tradition of making life fun and easy for customers and employees, while providing a significant return to partners and investors. It has 80,000 employees and over 550 stores in the U.S., in additionRead MoreOrganizational Culture Change The Organization Culture Essay1413 Words   |  6 Pagesworld to hear a new CEO, an organizational consultant, a leadership expert—talk about the urgent need to change the organization culture. Often organizations set high aspirations to â€Å"change the culture† but fall short of modifying the way that people feel, behave and get work done. Culture changes rarely manifest into noticeable long term improvements. It is important to note that corporate cultures ar e slow to evolve and difficult to change, that is not to say that culture cannot be changed. For startersRead MoreOrganizational Changes : Risk Management And Organizational Change1412 Words   |  6 PagesWeavetech Organizational Change Strategy Risk Management and Organizational Change: Risks There are many potential risks associated with acquisitions and mergers. According to Allen (2014) risks include â€Å" the miscalculations regarding the scale, scope and change management implications of the integration and the level of assimilation required† to make the transition a success. Another risk is would include the a lack of an adequate or strong communication strategy. Finally, a lack of identificationRead MoreThe Goals And Motivating And Leading Employees1089 Words   |  5 Pagesprofessional opportunity, however it will be a new road for me with a steep learning curve. The article, Social Organizations by Robert Prodanciuc highlights bureaucracy and organizational development, leadership, and employee development as they hey areas I have also come to recognize as the challenges I will face while achieving organizational goals and motivating and leading employees. Presently I am the HR Generalist and Payroll Manager for my organization of about 160 employees. I have only been hereRead MoreRisk Management And Organizational Change Strategy1451 Words   |  6 PagesWeavetech Risk Management and Organizational Change Strategy Risks. There are many potential risks associated with acquisitions and mergers. According to Allen (2014) risks include â€Å" the miscalculations regarding the scale, scope and change management implications of the integration and the level of assimilation required† to make the transition a success. Another risk is would include the a lack of an adequate or strong communication strategy. Finally, a lack of identification or preparationRead MoreQuestions On Human Resource Management Essay1742 Words   |  7 Pagesresource in an organization.The main functions of Human Resource Management in an organization are given below: 1. Recruitment 2. Training and Development 3. Professional Development 4. Benefits and Compensation 5. Ensuring Legal Compliance Role and importance of human resources Human Resources (HR) is concerned with the issues of managing people in the organisation. The Human Resources department is responsible for many people related issues in an organisation. Human Resources Management occur dailyRead MoreThe Instructional Leaders Use of Distributive Leadership and Best Practices733 Words   |  3 PagesDistributive Leadership and Best Practices Distributed leadership can be defined and implemented in many ways. In order to explore the impact of shared leadership within a school system, a clear definition needs to be established. Items such as guidelines for determining who and how long a person would serve in a leadership position should be set and communication and accountability procedures to the principal should be clearly outlined and monitored. This paper examines the importance of distributive leadershipRead MoreCostco Wholesale Corporation s Organizational Structure1500 Words   |  6 PagesCostco Wholesale Corporation’s organizational structure is based on the company’s current operation and locations as well as the market. The organization structure is the shape to connect different organizational components to address the business needs. Costco’s organizational structure active enables the management of operations in different markets. Even though Costco is the biggest membership warehouse club in America, and designed it structure for success in the management of it business inRead MoreHow Would You Use KotterS See-Feel-Change Approach To Communicate The Need And Urgency Of The Needed Change?1272 Words   |  5 PagesOrganizational Change How would you use Kotters see-feel-change approach to communicate the need and urgency of the needed change? To whom would you communicate? What will you tell them? When will you tell them? What multiple forms of communication will you use, and how often will you repeat your message? The organizational change that is proposed will be a bedside handoff in the critical care unit of the hospital. Such an organizational strategy has proven effective in different situationsRead MoreTransformation Is Run By Ceo Carole Anne Hilton1551 Words   |  7 Pagesfocus on economic because there is little to do when a company is not economically thriving. However, a large portion of the company is designed to highlight the sustainability within this organization. Transformation focuses on the need for people to buy into an objective and to get engaged with the plan that transformation sets before them. Sustainably, Transformation sees a need for youth to see themselves positively in the future in order that they might have a strong influence in the community and

Dr Mccall Paper free essay sample

Jerry McCall is Dr. Williams’s office assistant. He has received professional training as both a medical assistant and a LPN. He is handling all the phone calls while the receptionist is at lunch. A patient calls and says he must have a prescription refill for Valium, an antidepressant medication, called in right away to his pharmacy, since he is leaving for the airport in thirty minutes. He says that Dr. Williams is a personal friend and always gives him a small supply of Valium when he has to fly. No one except Jerry is in the office at this time.What should he do? Resource: Ethics Case Study Grading Criteria on your student website Read the case study in Ch. 4 of Medical Law and Ethics that begins, â€Å"Jerry McCall is Dr. William’s office assistant. † Prepare a 700- to 1050-word paper in which you answer the following questions: †¢Does Jerry’s medical training qualify him to issue this refill order? Why or why not? †¢Would it make a difference if the medication requested were for control of high blood pressure that the patient critically needs on a daily basis?Why or why not? †¢If Jerry calls in the refill and the patient has an adverse reaction while flying, is Jerry protected from a lawsuit under the doctrine of respondent superior? †¢What is your advice to Jerry? †¢Identify major legal and ethical issues that may affect Jerryâ₠¬â„¢s decision. We will write a custom essay sample on Dr Mccall Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page †¢What problem-solving methods might be helpful to assist in making an ethical decision? Include at least two sources in your paper. Format your paper consistent with APA guidelinesDescribe ethical principles used in health care organizations. Explain the relationship between an organization’s culture and ethical decision-making. Recognize the role and importance of ethical values within an organization. an office assistant Jerry has certain duties and obligations to fulfill within his field of study, knowledge, and expertise. In this case as an office assistant Jerry has the authority and obligation to answer all phone calls and respond to them promptly, ethically, and efficiently.In this case the office assistant not only has administrative training but a limited amount of clinical training, the amount of clinical training that he does have does not qualify him to issue this refill. As an office assistant Jerry has the authority to call in only prescriptions or refills approved by the doctor. In this case as he is the only one in the office he should explain the situation to the patient and let him know that he will try his best to get in touch with Dr.Williams in order to have this prescription called in. He should let the patient know that it may not be possible to get it done within the time frame but that he will try and that he will call him back as soon as possible to let him know. Jerry as an assistant for Dr. Williams should have contact information for Dr. Williams, he should try calling the doctor and getting permission to call in this refill. However, if the doctor can not be reached then he must let the patient know that refilling this prescription at this

Science Fair free essay sample

Did you know that â€Å"freezer burn† means that when thousands of water molecules form ice crystals they prefer the most hospitable place which is the coldest place in your freezer. Then the molecules migrate mostly the side of your freezer the loss of the water molecules makes the food become dehydrated. Freezer burn affects your food like makes it mushy, have a different texture, affects the color, and the taste. Why does freezer burn happen, most likely because your food is not tightly wrapped or not covered enough causing the water molecules to escape. Also, your food should not be in the freezer to long there is a limit on how long the items are to be in the freezer. After a while the water molecules will find their way out of the frozen food. If the temperature is above 0 degrees F your food will get freezer burn because the temperature is to warm. We will write a custom essay sample on Science Fair or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page When water molecules escape from your food oxygen molecules can change the color and the flavor of your food. Food that has freezer burn is safe to eat but some of it tastes strange and stale. Aluminum foil is very useful to mankind for wrapping something, keeping something warm, and for keeping things cold. Aluminum foil is mad by repeated thinning of a large block of aluminum. Then they begin melting the aluminum in gas furnace which takes 3-8 hours. After is has been melted they run it through a moveable machine to mix it around. The next step is the aluminum is crushed by hot rollers until it is 2 inches in width, then they use a knife to remove a thin piece which is small enough to make aluminum foil. Aluminum foil is also used for construction, air conditioners, radios televisions, decorative products and many other things. Aluminum foil is inexpensive, its chemical proof, provides electric, and also uses less waste than many other materials. Aluminum is used in very large amounts, and today there are seven major producers of aluminum in the United States. The word â€Å"plastic† comes from the Greek word plastikos meaning able to be shaped. Plastic is used for many different things and can be shaped and formed into almost anything. Plastic is one of the most useful man-made products that were ever created. In plastic there are polymers which are long chains of molecules which form a link. There are over a hundred different plastics which can replace almost anything like metal, paper, wood, stone, etc. There are two basic types of plastic thermosetting and thermoplastics. Thermosetting plastics can’t be remelted or reshaped if it does there will be a chemical reaction. Thermoplastics can be melted and reshaped their polymer chains don’t form cross links. Thermoplastics are used much more then thermosetting because their easier to work with and you can do more with them. Plastics are made by synthetic resins which are made from petroleum some are made from other sources as well. Some chemical industries produce the resins then sell them to companies that make plastic. The seven main processes to shape plastics are molding, casting, extrusion, calendering, laminating, foaming, and thermoforming. Freezer paper is used to store food in the freezer for long periods of time, one side is paper and the other side is a light coating of plastic that melts like wax. I couldn’t find any info. On freezer paper I don’t know where to look.